Writing is thinking. Good writing is good thinking. Thinking is solving problems and solving problems is – design. That´s why good writing is also good design.
Good copywriters are good team players. They know when it´s time to listen and they say, if they don´t agree. They know when it´s time to tell a good story and they know when to skip words. They can jump into someone else´s trousers and wear different jackets. They are scientists, designers, nerds, journalists. They might even be photographers like the woman behind these lines.
Words don´t always come easy. Sometimes good stories can´t go on and over 140 characters. Sometimes 899 pages are not enough. Sometimes grammar counts (no, not always), sometimes senseless words make sense. A fragile subject might need bold words to be heard. Even the ugliest Finnish word ”rääkkääkkään” might have a place in some beautiful sentence.
Things don´t just happen, they are written to happen (sorry, JFK). That´s why it might be a good idea to hire a good copywriter.
Jonna Mannila 