Ukkojen korusarja (”Ukko” is both male name and a word for thunderstrom in Finland) – Thor´s hammer 2.0. The best selling jewelry launch of Kalevala Koru was – for men. The launch told us a story about modern thunder gods, male goats and men & jewelry. Arman Alizad was our PR man and he did it well. Men have used jewelry longer than trousers.
Jonna Mannila 